About Imo's

What is St. Louis-Style Pizza?

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It's More Than Pizza. It's Imo's.

Pizza is special. Because it's so much more than just food. It's what brings friends and families together. And that's why, since day one, we wanted to offer a pizza that was more than just pizza.

Being a family-owned & operated business is why we are where we are today. From two employees in our original pizza parlor to now more than 5,000 across 100 stores in Missouri, Illinois and Kansas, we have never strayed from our family's values to make every customer feel comfortable and welcome.

Our quality starts with ingredients. From fresh ground meats and our family's homemade sauce to delicious vegetables and full strips of bacon, every topping that covers your crispy, edge-to-edge St. Louis-style pizza is of the highest quality.

As the originators of the “St. Louis-Style Pizza,” it has been an honor to be part of family dinners, friends' nights, game nights, and countless celebrations since 1964. We promise always to deliver the best and freshest products, so our fans can continue to pass on the tradition from one generation to the next.

Hear the whole story…

What is
Authentic
St. Louis-Style
Pizza?

As the originators of the Authentic St. Louis-Style Pizza, there are three key components that set our pizza apart:

The Crust

Great pizza starts with a great crust. Our famous foundation is thin, crispy and crunchy. Then it's covered edge-to-edge with toppings and layered in famous Provel® cheese.

The Cut

Why squares? Well, it's just how we slice our pizza in St. Louis! That's why we're called the Square Beyond Compare! Squares make for the perfect shareable pizza, and from our crispy triangle corners to our incredible center squares— there's something for everyone.

The Cheese

The legendary Provel® cheese. Cheddar, Swiss, and Provolone combined into one gooey, creamy, deliciously cheesy experience. Provel® was originally invented in St. Louis, back in 1947. Its origins are debated; however, it's theorized it was a convergence of Old World Italian traditions and New World technology. Wherever its roots, it is now deeply ingrained into St. Louis' culinary identity.

Provel® Facts!

  • Invented in St. Louis, Missouri in 1947
  • More than 2 million pounds are consumed each year
  • Comprised of a blended trio of Cheddar + Swiss + Provolone
  • A low melting point allows it to melt without being stringy

Imo's® Beyond
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