Community
Imo's for Kids Day on Oct. 13
Imo’s Pizza partners with Variety the Children’s Charity of St. Louis in October to Help Local Kids with Special Needs.
Imo’s Pizza is proud to announce its continued partnership with Variety the Children’s Charity of Saint Louis, an organization dedicated to empowering local kids and teens with special needs.
This year’s Imo’s for Kids Day will take place on Tuesday, October 13, with more than 90 Imo’s Pizza locations participating. On this day, Imo’s will donate portion of all proceeds to Variety St. Louis, supporting life-changing programs for more than 1,400 local families.
A Legacy of Support
“Variety St. Louis holds a special place in our hearts, and we are honored to support their mission of providing children with the tools they need to overcome challenges and embrace their full potential,” shares Imo’s Pizza Founder, Margie Imo. “We salute their 90+ years of service to the children and families of the St. Louis region.” This enduring partnership between Variety St. Louis and the Imo’s family spans more than two decades and has resulted in more than $2 million in support.
“Variety St. Louis holds a special place in our hearts, and we are honored to support their mission of providing children with the tools they need to overcome challenges and embrace their full potential.”

Variety Lunch at Imo’s on Hampton, 1998.
Addressing Critical Needs
Families of children with special needs face enormous financial challenges as they strive to provide for their child’s basic needs and independence. Imo’s support is crucial, especially now as requests for Variety’s programs have surged, creating significant waitlists for essential tools such as medical equipment, communication devices, therapies, and recreational opportunities.
“Variety Families count on Imo’s and the community so their children with special needs can have continued access to Variety’s medical equipment, therapy, recreation, and performing arts programs,” explains Brian Roy, Executive Director of Variety the Children’s Charity.

Meet Lavender: Finding Comfort & Connection
Lavender is a 9-year-old living with Trisomy 18. Thanks to Variety, she has received mobility equipment, including a specialized stroller and P-Pod chair, helping her stay comfortable and engaged throughout her day.
“Lavender LOVES her P-Pod chair! It has been such a blessing to have a comfortable seat for her so she’s able to relax in the evenings when we’re spending together as a family. We are so grateful to Variety for getting it for her!”

Meet Tate: Greater Mobility, More Opportunities
Tate is a 10-year-old living with Wolf-Hirschhorn Syndrome, a rare genetic disorder that affects his development and mobility. With a wheelchair and stander from Variety, Tate has gained greater mobility and new opportunities to participate in activities with his family and at school.
“Because of improved mobility, he can now interact more actively with his family and school activities. It’s been wonderful!”

Meet Vaeda: Building Confidence and Independence
Vaeda is an 11-year-old living with autism who has made significant strides through speech and occupational therapy provided by Variety. With support from her therapists, she is building greater independence, learning new coping skills and gaining confidence in everyday activities.
“Vaeda is practicing how to take care of herself more independently. She is also learning coping techniques to help her when she needs to calm down.” —Rochelle, Vaeda’s Grandmother

Meet Liam: Building Confidence Through Performance
Liam is a 13-year-old living with autism who has found confidence, connection and a sense of belonging through Variety’s Chorus, Dance and Theatre programs.
Through theatre, Liam has discovered the joy of performing alongside his peers, making new friends and being part of a team. The experience has helped him grow in confidence while showing him that he can take part, contribute and shine on stage.
“It is amazing how art can bring kids together and how something beautiful can be created in such a short time period. Liam had a fabulous time. He loved the experience.” —Liam’s Mom
Making a Difference in the Community
Leveraging considerable reach and influence as a St. Louis institution, Imo’s Pizza continues to make a significant difference in the community, particularly for Variety Kids. This successful partnership is celebrated with great pride and gratitude by Variety families. Thanks to the generosity and support of Imo’s fans, children with special needs in the St. Louis region have access to vital equipment and therapy, transforming their lives forever.
Show Your Support
On October 13, make a purchase at any Imo’s Pizza location or online to support this wonderful cause. Your contribution will help provide essential resources to children with special needs, ensuring they have the opportunities and tools necessary to thrive.
Let’s come together to support Imo’s for Kids Day and make a lasting impact on the lives of these amazing children and their families.
